Exploratory Study of Nigeria International Book Fair

The study “Exploratory study of Nigeria International Book Fair” the analysis here is based on the response from the structured intervened from the attendees based on the set objectives. This analysis here is therefore based on the expressed opinions of the attendees and is examined under the following set of objectives: identification of objectives for attending the international book fair, Identify the expected benefits for attending the international book fair, Find out the market strategies employed to create awareness of the published titles, Identify challenges experienced in the International book fair, Identify recommendations suggested for overcoming the challenges. The study adopted a qualitative approach and was based strictly on the information obtained from the attendees from the structured questionnaire issued to them after the fair. A total of twenty four respondents were involved in the study. The information collected were analyzed in frequencies and percentages and partly in qualitative formats.